WHAT IS MARKETING COMMUNICATIONS?

Marketing communications covers everything that you do to present your business and your products to your customers. It includes traditional print advertising and direct mail, as well as press releases and publicity campaigns, newsletters, annual reports, and new forms of electronic marketing such as websites and eNewsletters.

WEBSITE DESIGN and marketing

Everyone should have a website, even a simple one. I have partnered with a leading database and website developer to offer AntiquesManager, a comprehensive dynamic website package. My services include picking the best URL for your business, securing it for you, and putting you in touch with a state-of-the-art hosting company.

I also design custom websites for non-antiques businesses using the same principles. Before you hire me (or anyone else) to build your website, read this excellent short article from Business Week's SmallBiz about things you should look for when choosing a web designer.

Building a good website is only the start. I can design a marketing campaign to ensure that you get the most out of your investment -- from eNewletters to links to articles that make your site more appealing to search engines.

E-NEWSLETTERS

Now that you've got your website up and running, let the world know about it. Regular e-newsletter mailings to your customers are an excellent, cost-effective way to generate repeat visitors -- and to attract new customers.

I offer complete design and e-newsletter campaign management -- PLUS I'll work with you to create interesting and engaging content that will make your newsletter stand out from the crowd.

Graphic design

From simple black-and-white ads for newspapers to four-color brochures, I can work with your existing logo and photos or help you design a new look. Need a new logo? I can help with that too.

marketing campaign planning and management

Don't waste your precious marketing dollars by spending them without a plan. I can work with you to analyze your past efforts and then design a longer-term startegy for marketing or advertising your business, from a six-month advertising campaign to coordinated advertising, direct-mail, and publicity.

writing and editorial services

With over 20 years' experience in book publishing, I offer a range of writing and editorial services including research, writing, development, and copyediting.

FULL-SERVICE BOOK publishing

I offer complete book editing, design, and production services through my book imprint, The Belmont Press, as well as marketing and publicity support. I can also help you find an appropriate distributor, or agent your project to a publisher.